Talk & Book Launch | Hélio Oiticica and Neville D’almeida’s Block-Experiments in Cosmococa – Program in Process

Open Lecture


During his stay in New York, and together with film-maker Neville D’Almeida, Oiticica conceived a series of nine environments, each incorporating slide projections, soundtracks, cocane powder drawings and instructions for visitors which they entitled ‘Cosmococa’.

Max Jorge Hinderer Cruz discusses his recent publication (published by Afterall’s One Work Series), co-authored with Sabeth Buckmann, on the effect that the 1970s New York underground scene and Brazilian avant-garde cinema had on Oiticica and D’Almeida’s collaborative Cosmococa project. Drawing together the influence of concrete poetry and the writings of Marshall McLuhan, Henri Bergson and others, the book presents a rich analysis of the work and its experimentation with duration, its blurring of formats and languages and its modes of spectatorship.

A Book launch will follow the presentation.

Max Jorge Hinderer Cruz is a writer, translator and cultural theorist based in Berlin. He is currently working on a doctoral thesis on Hélio Oiticica’s unpublished writings, tape and film recordings. Amongst his recent projects is ‘The Potosi Principle / Pricipio Potosi’, an exhibition that took place in 2010 at the Museo Nacional de Arte Terina Sofia in Madrid, the Haus der Kulturen der Welt in Berlin and Museo Nacional de Arte and museo Nacional de Etnografia y Folklore in La Paz (curated with Alice Creischer and Andreas Siekmann, also co-editors of the accompanying catalogue). His writing has been published in edited volumes including Art and the Critique of Ideology After 1989 (ed. With Eva Birkenstock, Jens Kastner and Ruth Sonderegger, 2013).

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